Dragons Den

Brian Mullins says, "We predicted $600,000 in sales and in just over a year it grew to $5 million. It's the Dragons' Den Effect."

Holy Crap! We’re Dragons’ Den biggest success story

The special edition “Update Episode” of Dragons’ Den that aired February 29 on CBC TV featured some of the biggest success stories in the show’s history. Holy Crap, the world’s most amazing breakfast cereal is the BIGGEST SUCCESS story to  Read More

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See ALL NEW Holy Crap Cereal update on special episode of Dragons’ Den on February 29

CLICK HERE to listen to the February 29 Dragons’ Den update episode promo   As heard on

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Highly anticipated Dragons’ Den Update Special airs Feb. 29, 2012

IT’S TIME TO STEP OUTSIDE THE DEN… Well into its sixth successful season, DRAGONS’ DEN is leaving the Den to catch up with memorable entrepreneurs who once braved the Den. The special update show airs Wednesday, February 29 at 8:00  Read More

Brian and Corin Mullins of HapiFoods Group Inc.

Why they didn’t take the Dragons’ Den deal

In April 2010 Corin and Brian recorded a segment for CBC’s famed reality show Dragons’ Den. The show finally aired on November 17, 2010, and the show’s segment producer, Molly Duignan, said it was the fastest deal ever made in  Read More

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What the Dragons’ Den didn’t know about Holy Crap cereal – and you need to know!

“New independent third party lab analysis through The University of Manitoba confirms that Holy Crap cereal and Skinny B cereal are nutritional home runs.” says co-founder and Hapi Foods Group CEO Corin Mullins. She added, “We’re thrilled, we’ve always understood  Read More

Corin Mullins passing out Holy Crap cereal samples to the Dragons

What was mixed with Holy Crap Cereal on the Dragon’s Den set?

Brian and Corin Mullins mixed up samples of Holy Crap cereal for each of the Dragons to sample on the CBC’s Dragon’s Den episode that aired on November 17, 2010. What made Boston Pizza CEO, Jim Treliving, quip, “Holy Crap…  Read More

Corin Mullins and Brian Mullins at the Holy Crap cereal factory

Dragons’ Den Cinema Trailer on Holy Crap cereal

Corin Mullins and Brian Mullins on the set of the Dragons Den

Holy Crap Cereal as seen on Dragons’ Den TV show

Corin Mullins and Brian Mullins of Holy Crap Cereal

No Deal for the Dragons

This article appeared in the Coast Reporter on March 25, 2011 by Christine Wood “Holy crap, they got away.” That’s what the Dragons must be saying this week as Brian and Corin Mullins, makers of Holy Crap cereal, decided not  Read More

Holy Crap sales soar with Dragons Den appearance

This article was originally published in Marketing Magazine, November 25, 2010 Holy crap: An exclamation of utter disbelief. Or, a wildly popular vegan cereal that has no wheat or gluten and actually tastes good. Demand for the cereal skyrocketed after  Read More

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