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The special edition “Update Episode” of Dragons’ Den that aired February 29 on CBC TV featured some of the biggest success stories in the show’s history. Holy Crap, the world’s most amazing breakfast cereal is the BIGGEST SUCCESS story to Read More
CLICK HERE to listen to the February 29 Dragons’ Den update episode promo As heard on
IT’S TIME TO STEP OUTSIDE THE DEN… Well into its sixth successful season, DRAGONS’ DEN is leaving the Den to catch up with memorable entrepreneurs who once braved the Den. The special update show airs Wednesday, February 29 at 8:00 Read More
In April 2010 Corin and Brian recorded a segment for CBC’s famed reality show Dragons’ Den. The show finally aired on November 17, 2010, and the show’s segment producer, Molly Duignan, said it was the fastest deal ever made in Read More
“New independent third party lab analysis through The University of Manitoba confirms that Holy Crap cereal and Skinny B cereal are nutritional home runs.” says co-founder and Hapi Foods Group CEO Corin Mullins. She added, “We’re thrilled, we’ve always understood Read More
Brian and Corin Mullins mixed up samples of Holy Crap cereal for each of the Dragons to sample on the CBC’s Dragon’s Den episode that aired on November 17, 2010. What made Boston Pizza CEO, Jim Treliving, quip, “Holy Crap… Read More
This article appeared in the Coast Reporter on March 25, 2011 by Christine Wood “Holy crap, they got away.” That’s what the Dragons must be saying this week as Brian and Corin Mullins, makers of Holy Crap cereal, decided not Read More
This article was originally published in Marketing Magazine, November 25, 2010 Holy crap: An exclamation of utter disbelief. Or, a wildly popular vegan cereal that has no wheat or gluten and actually tastes good. Demand for the cereal skyrocketed after Read More
