This excerpt is from an article by Jenny Lee that appeared in The Vancouver Sun on January 18, 2014. An on-air deal is no promise of a signed deal after the show. The deal closure rate varies dramatically from Dragon Read More
This article appeared in Forbes Business on May 27, 2014 Strong Branding, Clever Name Lead Cereal Brand To Success Corin Mullins, Founder and CEO of British Columbia-based Holy Crap Cereal, took what is now North America’s number one chia-based cereal Read More
Enjoy this photo-tour of our nut-free factory located on the Sunshine Coast in British Columbia Canada where we make Holy Crap cereal and Skinny B cereal. We only make our cereals in the factory.
Holy Crap cereal Tasting Schedule Calgary Co-op Stampede Breakfasts or at Tasting Locationss: Date: Saturday, July 5, 2014 Time: 8:00am – 11:00am Place: Calgary Co-op Creekside Centre Address: 12000 Symons Valley Rd. NW, Calgary, AB Date: Monday, July 7, 2014 Read More
This article by Nicolas Heffernan appeared on Canadian Food Insights on June 18, 2014 RECENT TRENDS HAVE LED TO LOWER CEREAL CONSUMPTION, BUT FOR COMPANIES THAT CAN FIND A NICHE, CEREAL CAN STILL BE LUCRATIVE There’s a killer on the Read More
This story by Robin Brunet appeared as the cover story in Western Food Processor’s Summer 2014 issue.
On the following nights Oak Bay Village is transformed into a European style street market. 4:00pm – 8:00 pm June 11, 2014 July 9, 2014 August 13, 2014 September 10, 2014 Visit Jan and Les at the Holy Crap cereal Read More
You’ll find Jan and Les at the Sidney Street Market, Sidney, BC every week. The Holy Crap booth is located between 3rd and 4th Streets on the South side of Beacon Avenue.
Localize your Food is a cool service available in Alberta. It “shines the spotlight on local food” in grocery stores and restaurants. Food products receive a Localize Score based on: Where did the ingredients come from? Where was the food Read More
This article by John Grossman appeared in the New York Times on April 23, 2014 (online) and April 24 (in print). Corin and Brian Mullins thought they had a good name for their debut product, a nonallergenic, high-fiber breakfast cereal, Read More