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USA store locations

Holy Crap, the world’s most amazing breakfast cereal is starting to appear in USA stores! Here are current locations: CALIFORNIA Joshua Tree Health Foods 61693 29 Palms Highway Joshua Tree, CA 92252 760-366-7489   COLORADO Greg Gutzki Inc. Breckenridge, CO  Read More

Brian and Corin Mullins at the Sechelt Farmer's Market

How did Holy Crap and Skinny B get their names

Co-founders, Brian and Corin Mullins of Sechelt, BC launched a breakfast cereal business in 2009. After testing 21 different recipes they sold 10 bags of the all organic chia seed, buckwheat, hemp hearts, cranberries, raisins and apple blend at the  Read More

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It's organic

Choose organic foods to support environment week

(NC)—June 3 to 9, 2012 is Canadian Environment Week, and many would agree that few environments are as pristine or beautiful as the great Canadian landscape. It’s a week to appreciate what we have and as importantly, it’s a time  Read More

Brian and Corin Mullins

The secret to a lasting business: Create something you want for yourself

This article by Tracey Hanes originally appeared in the Globe and Mail on April 30, 2012 “User entrepreneurs” see a need for a product or service they could use in their own personal or business lives, create it, and then  Read More

Chia plant flower

What makes chia a superfood?

ORGANIC CHIA You may already know that organic chia is one of the superfood ingredients in Holy Crap and Skinny B cereals. What makes chia a superfood? According to experts like Diane Allen, MS, CNS, a health writer and holistic  Read More

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BC’s health food entrepreneurs are bearing fruit with new health food products that cater to West Coast vegan, gluten-free and health-conscious diets

This article by Taraneh Ghajar Jerven originally appeared on BCLiving.ca by It started with Holy Crap, the artisan cereal made on the Sunshine Coast. Owners Corin and Brian Mullins appeared on reality show Dragons’ Den in 2010 and asked for  Read More

Lisa Oz at CHFA West in Vancouver, BC

Lisa Oz’a holistic approach to well being will transform your relationships

Keynote speaker at CHFA West in Vancouver, sponsored by HolyCrap.ca, addressed over 160 members of the Canadian Health Food Association on April 20, 2012. Lisa is best known as co-author with husband and TV show host Dr. Oz of the  Read More

Buckwheat flower

Buckwheat – the wheat that isn’t

Buckwheat is not a cereal or a grass. It’s a fruit seed related to rhubarb and sorrel. Holy Crap and Skinny B cereals contain Canadian grown raw organic buckwheat. Buckwheat is a plant source of protein. It is one of  Read More

Dragons' Den tasting

How the Dragons’ Den effect works

This article by Jason Buckland appeared on MSN Small Business Centre on April 19, 2012 Win or lose, just getting on the show can make all the difference for fledgling companies. Some three years ago, John Vellinga, suit pressed and  Read More

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