The world’s most amazing breakfast cereal

This article appeared in Forbes Business on May 27, 2014 Strong Branding, Clever Name Lead Cereal Brand To Success Corin Mullins, Founder and CEO of British Columbia-based Holy Crap Cereal, took what is now North America’s number one chia-based cereal  Read More

This article by Nicolas Heffernan appeared on Canadian Food Insights on June 18, 2014 RECENT TRENDS HAVE LED TO LOWER CEREAL CONSUMPTION, BUT FOR COMPANIES THAT CAN FIND A NICHE, CEREAL CAN STILL BE LUCRATIVE There’s a killer on the  Read More

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